Federal officials blame vape manufacturers and retailers for
teen vaping, focusing in particular on the industry’s use of flavoring, but government
surveys indicate the truth is more nuanced.
The government’s National Youth Tobacco Surveys (NYTS) routinely
collect information on teenage e-cigarette use.
I examined survey data for the years when vaping accelerated (2018 and
2019), and when it declined (2020 and 2021).
In the first three years, the survey asked, “What are the reasons that
you have used e-cigarettes?” In 2021,
the question changed to, “Why do you currently use e-cigarettes?” Other survey modifications occurred, as noted
in the Table footnotes.
| High School Vapers: Percentage Reporting Why They Have Used [Currently Use*] E-cigarettes, NYTS 2018-2021 |
|
|
|
|
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| Reason | 2018 | 2019 | 2020 | 2021 |
|
|
|
|
|
| Used by friend | 30%* | 21%* | 37% | 27% |
| Used by family member |
|
| 8 | 6 |
| To quit other tobacco | 11 | 9 | 8 | 4 |
| Costs less than other tobacco | 6 | 6 | 3 | 4 |
| Easier to get than other tobacco | 6 | 6 | 5 | 5 |
| Used by people on TV, online, movies | 1 | 4 | 3 | 2 |
| Less harmful than other tobacco | 25 | 18 | 14 | 10 |
| Flavors | 36 | 23 | 20 | 13 |
| Use unnoticed | 8 | 18 | 17 | 14 |
| Other reason | 30 | 18 | 25 | 19 |
| Peer pressure | --- | 8 | --- | --- |
| Used to do tricks | --- | 23 | 24 | 19 |
| Curious | --- | 48 | 42 | 9 |
| Use when anxious, stressed, depressed | --- | --- | --- | 42 |
| Nicotine buzz | --- | --- | --- | 44 |
*Friend and family member combined
-- Reason not asked
Participants could choose multiple reasons
Let’s look at some of the bigger trends. First, among reasons measured in all four
years, “friends’ use” is consistently the most important, which jibes with the
common observation that most teens obtain e-cigarettes from friends rather than
retail stores. “Other” reasons ranks
second, followed by “flavors”, “less harmful”, and “use unnoticed at home or
school”. Note that the percentage of
respondents mentioning flavors fell from 36% in 2018, to 13% in 2021,
undercutting activist arguments to ban them.
The percentage mentioning less harmful also declined, from 25% to 10%,
likely reflecting the success of the FDA’s grossly misleading “Real Cost”
campaign that asserts that e-cigarettes are equally or more harmful than cigarettes.
Additional reasons for vaping, offered in NYTS after 2018, were
also selected at high rates; these included “performing tricks” and “curiosity”. In 2021, 42% of vapers said they vaped
because they were anxious, stressed or depressed, and 44% were trying to get a
nicotine buzz.
Also of note: “Quitting other products”, “costing less”, “easier
to get”, and “celebrities” were not frequently cited as important reasons to
vape.
Why, one might ask, was there so much variation across the
four years? The answer may well lie with
the inherent variability of self-reporting by teenage respondents.