E-cigarettes are under siege by federal health authorities
and NGOs, aided and abetted by countless university researchers funded
generously by the National Institutes of Health (here). Many of their tactics were introduced 35
years ago. Here, in brief, is the story
of smokeless.
The American anti-smokeless campaign started on March 26,
1981, when Deborah Winn, Ph.D., reported in the New England Journal of Medicine
that the relative risk for oral cancer among powdered dry snuff users was 4, a
risk she described as "exceptionally high". In reality, that risk translated to a mere 12
deaths per year among 100,000 long-term users (For perspective, compare this
with the contemporary annual U.S. death rate of 10 per 100,000 users of
automobiles, here). Winn studied only the use of powdered dry
snuff, not the moist snuff and chewing tobacco that the vast majority of
American smokeless tobacco consumers prefer.
She later acknowledged in two obscure scientific publications – a 1983
IARC report (here)
and the 1986 Banbury Report 23 from Cold Spring Harbor Laboratory – that her
study involved only dry powdered snuff, but her omission of that critical
detail in the initial article set the stage for condemnation of all smokeless
products as health hazards (discussed in detail here).
Winn also falsely inflated the moderate relative risk of 4
to a startling and unsubstantiated 50 (explained in detail here). The fifty fabrication was adopted by public
health agencies and associations worldwide, and continues to pollute the web
sites of the American Cancer Society (here) and the State of
Kentucky (here), among
many others.
The office of the Surgeon General of the United States has
been tarnished by the campaign to demonize smokeless products. Surgeon General Richard Carmona grossly
distorted the facts when he testified before Congress in 2003, saying “there is
no significant evidence that suggests smokeless tobacco is a safer alternative
to cigarettes.” I also testified at that
hearing (here)
and published in the Washington Times the following week an op-ed dismantling
Dr. Carmona’s testimony (here). It was another Surgeon General, Antonia Novello,
whose 1994 false claim, “The majority of our experts
predict an oral cancer epidemic if the current trends in spit tobacco use
continue,” (here)
prompted me to enter the field of tobacco harm
reduction. There was never any basis for that prediction, and it was
never realized.
Major medical institutions have damaged their credibility by
spreading misinformation about smokeless tobacco. These include the Mayo Clinic, the Legacy
Foundation, the National Cancer Institute (here) and
others. Other examples of this
scientific travesty were described in a comprehensive review of tobacco harm
reduction penned by William Godshall and me in 2006 (here).
Today, e-cigarettes are attracting growing support from
public health proponents who recognize their value as safer alternatives for
cigarette smokers. It is consternating,
however, that some of these experts persist in demonizing smokeless tobacco
products whose relative safety is supported by dozens of irrefutable
epidemiologic research studies.

