The FDA released a proposed rule to regulate “products that
meet the statutory definition of ‘tobacco products’ …such as certain
dissolvables, gels, hookah tobacco, electronic cigarettes, cigars, and pipe
tobacco.”
Media reports have primarily focused on the rule’s impact on
e-cigarettes. The FDA would ban sales to
youths, allow flavorings and set a two-year timeframe for approval of existing
products.
The proposed regulation, a complex 241-page document, raises
fundamental questions, including: What e-cigarette components are subject to
regulation as tobacco products?
Page seven of the draft rule states that the “Tobacco
Control Act…defines the term ‘tobacco product’ to mean ‘any product made or
derived from tobacco that is intended for human consumption, including any
component, part, or accessory of a tobacco product.’”
Is the entire e-cigarette, including the liquid cartridge,
heating element, battery and mouthpiece/switch, subject to regulation, or only
the liquid and only if it contains nicotine?
I believe the FDA could exert regulatory authority over
e-liquids containing nicotine, but not over other e-cig components. There is language in the draft rule
supporting this: “Therefore, items such as hookah tongs, bags, cases, charcoal
burners and holders, as well as cigar foil cutters, humidors, carriers, and lighters would be considered
accessories and would not fall within the scope of this proposed rule.”
The most relevant accessory named in this list is “lighters.” The FDA does not regulate matches or butane
lighters as tobacco products. These
accessory items are necessary in order to consume cigarettes, cigars or pipe
tobacco, but they are not tobacco products per se. The case could be made that all of the e-cig
hardware – minus the liquid – is the equivalent of a match or lighter, and thus
not subject to FDA regulation as a tobacco product.
What about the Tobacco Control Act’s reference to “any
component, part, or accessory of a tobacco product”? I don’t believe that applies to e-cig
hardware, but rather to the water, propylene glycol or glycerin, and any flavoring
in e-cig liquids. Again, language in the
draft rule supports this interpretation: “Such examples would include air/smoke
filters, tubes, papers, pouches, or flavorings used for any of the proposed
deemed tobacco products (such as flavored hookah charcoals and hookah flavor
enhancers) or cartridges for e-cigarettes.”
These components are used or consumed along with the tobacco.
This might appear to be splitting hairs, but defining
precisely what parts of e-cigarettes are subject to regulation under the
Tobacco Control Act has huge implications.
If nicotine e-liquids are regulated tobacco products, manufacturers will
be able to file market approvals based on substantial equivalence to liquids that
were on the market in 2007. In addition,
they would have considerable flexibility to continue innovation and product
development of hardware components, subject only to less-burdensome consumer
safety standards. Finally, nicotine-containing e-liquids are the only
component of e-cigarettes that would qualify for tobacco excise taxes.
Defining nicotine e-cigarette liquid as a tobacco product
will bring clarity to the FDA deeming regulation, provide a basis for
implementing unambiguous tobacco excise taxes, and promote innovation and
product development.