A
February 23 Winston-Salem Journal article about Mitch Zeller, the new director
of the FDA Center for Tobacco Products (here), reported
that “Brad Rodu, a professor of medicine at the University of Louisville and a
smokeless-tobacco advocate, said he is concerned that Zeller’s work with
GlaxoSmithKline could create a regulatory bias against manufacturers’ smokeless
products. He urged the FDA to take an
open-minded approach to smokeless innovations, ‘especially when smokers have
increasing access to vastly safer alternatives.’”
That’s
only part of the story.
Over
two years ago, I critiqued an article in Tobacco Control that I labeled
“another thinly veiled call for reducing nicotine to ‘non-addictive levels’ in
cigarettes” (my blog post is here).
Zeller
was one of the authors of that article.
In the press release from the University of Minnesota (still available
here), Zeller commented: “Imagine a world where
the only cigarettes that kids could experiment with would neither create nor
sustain addiction.”
I said
then that … “it doesn’t take an active imagination to appreciate the disaster
that would result from radical reduction (prohibition) of nicotine in
cigarettes.” Zeller and his
coauthors did not understand the effects of radically reducing nicotine in
cigarettes. Yet, they make nicotine prohibition sound like the perfect
solution for the nation’s 45 million smokers.
I
am less concerned that Zeller used to work with GlaxoSmithKline than I am with
the possibility that he might steer the FDA to reduce nicotine levels in
tobacco products to the nonaddictive level in GSK’s nicotine medicines. Those levels, the data show, don’t satisfy
smokers and result in a 93% failure rate for smoking cessation (discussed here).